GAIA - PREGNANCY TEST

GAIA is a discreet, inclusive pregnancy test made from paper pulp that provides calm, private answers without judgment or exposure.
normalizing pregnancy testing for people who need safety, respect, and sustainability rather than celebration.

Designed for single time users, young, queer and trans people, and anyone else.

Most pregnancy tests are designed for people who aim to get pregnant: marketed around joy, excitement, and family planning. GAIA is for people who need answers without exposure, for those who may face judgment, feel unsafe buying tests, or simply need privacy. GAIA normalizes pregnancy testing through inclusive messaging, discreet access, and a calm, respectful experience. And because a disposable product shouldn’t be mostly plastic, GAIA is made from paper pulp - safer for people and the planet.

Air-filled packaging for safe transport and storage