gaia - WORK IN PROGRESS

GAIA IS SMALL, CASUAL AND PRESSED OUT OF PAPERPULP.
IT'S A PRGNANCY TEST, THAT IS AIMED TOWARDS QUEER USERS, UNEXPERIENCED USERS AND EVERY one ELSE.

THIS PROJECT STARTED WITH A BASIC MARKET RESEARCH, THAT REVEALED A GAP: MOST TESTS ARE MADE AND MARKETED FOR PEOPLE WHO WANT TO GET PREGNANT (FOCUSED ON FAMILY PLANNING, EXCITEMENT AND JOY) - BUT NOT FOR ALL THE OTHER ONES. SO I SAW A NEED OF A PREGNANCY TEST THAT IS ALSO FOR THE ONES THAT MAYBE DON'T WANT TO GET PREGNANT, THAT ARE EMBARRASSED OF BUYING THEM, THAT DON'T HAVE THE ACCESSIBILITY, THAT GET PUBLIC HATE (LIKE TRANS PEOPLE) WHEN BUYING THOSE TESTS OR THAT JUST WANT TO HIDE THEIR TESTS. ONE AIM OF THE PROJECT IS AS WELL TO NORMALIZE TAKING PREGNANCY TEST BY THE WAY THE PRODUCT IS MAKETED. GAIA FOCUSES NOT ONLY ON THE EXPERIENCE OF USING IT BUT ALSO ON THE SAFETY AND EXPERIENCE OF BUYING IT. AND IT IS MADE OUT OF PAPERPULP. BECAUSE WHY DOES A DISPOSABLE PRODUCT STILL HAS SO MUCH PLASTIC?